Statistics Database
- 55% of client briefs for agencies that adopted GEO reference it versus 8% for non-adopting agencies — Demand-Genius: Navigating Generative Engine Optimization: Strategic Imperatives for Enterprise CX and Marketing Leaders (Demand-Genius, 2026)
- 71% of agencies believe they are undervaluing GEO services or lack a clear valuation framework — Demand-Genius: Navigating Generative Engine Optimization: Strategic Imperatives for Enterprise CX and Marketing Leaders (Demand-Genius, 2026)
- 32% of agencies report leads or pipeline directly linked to GEO — Demand-Genius: Navigating Generative Engine Optimization: Strategic Imperatives for Enterprise CX and Marketing Leaders (Demand-Genius, 2026)
- Median tenure for CMOs who started in 2010 was 4.0 years, falling 35% to 2.6 years for CMOs who started in 2022. — Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates (Findem, 2026)
- Current CMOs have a median current-role tenure of 36 months, which is approximately 30% shorter than current CEOs at 51 months. — Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates (Findem, 2026)
- 30% of current CMOs have been in their roles for under 18 months, while 33% have held their positions for 5 years or more. — Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates (Findem, 2026)
- Fractional and interim CMO appointments rose from 2.9% of new appointments in 2020 to 8.8% in 2024. — Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates (Findem, 2026)
- Women represent 55% of current CMOs compared with 62% representation in the broader marketing workforce, and racial/ethnic representation among CMO starts declined from 22% in 2020 to 16% in partial-year 2026. — Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates (Findem, 2026)
- Vendors relying on over 50% owned content for AI mentions experience a significant drop in AI visibility — Influence Orchestration: Earning B2B Trust in the AI-Driven Buyer’s Journey (Spotlight, 2026)
- Demand generation often receives 70% of marketing budgets while brand investment receives only 25% — Influence Orchestration: Earning B2B Trust in the AI-Driven Buyer’s Journey (Spotlight, 2026)
- 54% of marketers’ seasonal media budgets are allocated to Performance TV and CTV collectively — tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers (tvScientific, 2026)
- 68% of marketers allocate seasonal media budgets to social media, the largest channel share — tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers (tvScientific, 2026)