55% of client briefs for agencies that adopted GEO reference it versus 8% for non-adopting agencies
Source: Demand-Genius: Navigating Generative Engine Optimization: Strategic Imperatives for Enterprise CX and Marketing Leaders — Demand-Genius (2026)
Cite as: Demand-Genius. (2026). Demand-Genius: Navigating Generative Engine Optimization: Strategic Imperatives for Enterprise CX and Marketing Leaders. Retrieved from https://research.agilebrandguide.com/reports/demand-genius/demand-genius-navigating-generative-engine-optimization-strategic-imperatives-for-enterprise-cx-and-marketing-leaders