Demand generation often receives 70% of marketing budgets while brand investment receives only 25%
Source: Influence Orchestration: Earning B2B Trust in the AI-Driven Buyer’s Journey — Spotlight (2026)
Cite as: Spotlight. (2026). Influence Orchestration: Earning B2B Trust in the AI-Driven Buyer’s Journey. Retrieved from https://research.agilebrandguide.com/reports/spotlight/influence-orchestration-earning-b2b-trust-in-the-ai-driven-buyers-journey