Fractional and interim CMO appointments rose from 2.9% of new appointments in 2020 to 8.8% in 2024.
Source: Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates — Findem (2026)
Cite as: Findem. (2026). Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates. Retrieved from https://research.agilebrandguide.com/reports/findem/findem-the-evolving-cmo-role-navigating-compressed-tenure-and-shifting-mandates