Statistics Database
- 94% of marketers manage email lists — Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value (Intuit Mailchimp, 2026)
- 71% of consumers report an increase in marketing emails received — Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value (Intuit Mailchimp, 2026)
- 68% of brands report their email and SMS marketing is mostly or fully automated — Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value (Intuit Mailchimp, 2026)
- 74% of consumers do not wish to receive more than two email or text messages per week from a brand — Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value (Intuit Mailchimp, 2026)
- 56% of marketers struggle with collecting high-quality data — Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value (Intuit Mailchimp, 2026)
- Over 1,000 Cyber Five shoppers and 295 retail/e-commerce marketers were surveyed for the report. — Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance (Acoustic, 2026)
- 73% of Cyber Five shoppers reported doing most of their holiday buying outside the five-day Cyber Five window. — Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance (Acoustic, 2026)
- 69% of retailers plan their holiday campaigns calendar-first, while only 7% build plans around actual shopper behavior. — Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance (Acoustic, 2026)
- 54% of shoppers who received holiday messages took action to disqualify a brand (e.g., unsubscribe, opt out, mark as spam); 53% cited 'too many messages' and 22% cited 'irrelevant products' as reasons. — Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance (Acoustic, 2026)
- Behavior-triggered messages achieved a 3.9x higher click-through rate than scheduled sends and, while representing 7.8% of sessions, drove 40.7% of revenue and 45.6% of orders. — Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance (Acoustic, 2026)
- 47 B2B agencies were surveyed in the Demand-Genius study — Demand-Genius: Navigating Generative Engine Optimization: Strategic Imperatives for Enterprise CX and Marketing Leaders (Demand-Genius, 2026)
- 64% of B2B agencies reported having a named GEO offering — Demand-Genius: Navigating Generative Engine Optimization: Strategic Imperatives for Enterprise CX and Marketing Leaders (Demand-Genius, 2026)