54% of shoppers who received holiday messages took action to disqualify a brand (e.g., unsubscribe, opt out, mark as spam); 53% cited 'too many messages' and 22% cited 'irrelevant products' as reasons.
Source: Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance — Acoustic (2026)
Cite as: Acoustic. (2026). Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance. Retrieved from https://research.agilebrandguide.com/reports/acoustic/acoustic-mastering-cyber-five-bridging-the-marketer-shopper-disconnect-for-2026-peak-performance