74% of consumers do not wish to receive more than two email or text messages per week from a brand
Source: Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value — Intuit Mailchimp (2026)
Cite as: Intuit Mailchimp. (2026). Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value. Retrieved from https://research.agilebrandguide.com/research/intuit-mailchimp-the-strategic-imperative-of-the-opt-in-shifting-from-list-volume-to-relationship-value