69% of retailers plan their holiday campaigns calendar-first, while only 7% build plans around actual shopper behavior.
Source: Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance — Acoustic (2026)
Cite as: Acoustic. (2026). Acoustic: Mastering Cyber Five: Bridging the Marketer-Shopper Disconnect for 2026 Peak Performance. Retrieved from https://research.agilebrandguide.com/reports/acoustic/acoustic-mastering-cyber-five-bridging-the-marketer-shopper-disconnect-for-2026-peak-performance