Median tenure for CMOs who started in 2010 was 4.0 years, falling 35% to 2.6 years for CMOs who started in 2022.
Source: Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates — Findem (2026)
Cite as: Findem. (2026). Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates. Retrieved from https://research.agilebrandguide.com/reports/findem/findem-the-evolving-cmo-role-navigating-compressed-tenure-and-shifting-mandates