Tara DeZao
Director of Product Marketing for Ad Tech and Martech at Pega
Expert insights
- I consider agentic AI a layer… it’s the connective tissue between being able to create something with generative AI, let’s say, and then actually put it into production. So the ...
- If I am a marketer and I have uploaded a campaign brief to my agent, and I say, 'I want to launch this over these channels,'…my agent might come back to me and say, 'Okay, well,...
- That’s the most manual process of marketing, is, like, getting the results and turning around and making a change or a pivot. That takes the most time and is the most arduous th...
- Marketers are often pinned down by the pressure of short-term results; metrics like return on ad spend are not going to tell you how you’re gonna do in five years.
- Did we get into marketing to, like, aggregate a bunch of spreadsheets together? We did not. We came here to be creative… the strategic tasks are gonna still require humans and s...
- You don't drive a Ferrari to the grocery store.
- It’s really about visualizing what a customer journey should be instead of a rules-based static traditional customer journey. It’s helping you envision what next best action cou...
- Gen AI makes it more aspirational. You can put in things like, 'Here’s the customer I want to reach,' and 'Here’s what I’m trying to do from an acquisition or retention standpoi...
- Marketers can share their vision and how things work for them with other parts of the organization. You can export or share your blueprint. It’s about educating the organization...
- You want actions to be meaningful and make an impact. But you also want them to drive business value. Blueprint helps clients scale their Action Libraries so that it’s truly dyn...
- Normally we have to test that in market. We haven’t been able to pre-test those things. So from an operations perspective, being able to test without taking down a bunch of time...