Tara DeZao — Senior Product Marketing Director, Pega
Published:
You want actions to be meaningful and make an impact. But you also want them to drive business value. Blueprint helps clients scale their Action Libraries so that it’s truly dynamic one-to-one personalization.
What does Tara DeZao say on The Agile Brand with Greg Kihlström?
Tara DeZao, Senior Product Marketing Director, Pega, says: In this interview Tara DeZao explains how generative AI and Pega's Customer Engagement Blueprint enable marketers to design and prototype dynamic customer journeys before any code is written. She outlines how AI-driven blueprints make next-best-action planning visual and shareable, help scale one-to-one personalization through richer action libraries, break down cross-functional silos, and allow high-fidelity pre-testing of creative and experience strategies to reduce risk and speed iteration.
From: The Agile Brand with Greg Kihlström
Cite as: Tara DeZao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tara-dezao-you-want-actions-to-be-meaningful-and-make-an-impact-but-yo