Tara DeZao — Senior Product Marketing Director, Pega
Published:
Marketers can share their vision and how things work for them with other parts of the organization. You can export or share your blueprint. It’s about educating the organization on why Customer Decision Hub is the right fit—and that education has to happen over and over again.
What does Tara DeZao say on The Agile Brand with Greg Kihlström?
Tara DeZao, Senior Product Marketing Director, Pega, says: In this interview Tara DeZao explains how generative AI and Pega's Customer Engagement Blueprint enable marketers to design and prototype dynamic customer journeys before any code is written. She outlines how AI-driven blueprints make next-best-action planning visual and shareable, help scale one-to-one personalization through richer action libraries, break down cross-functional silos, and allow high-fidelity pre-testing of creative and experience strategies to reduce risk and speed iteration.
From: The Agile Brand with Greg Kihlström
Cite as: Tara DeZao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tara-dezao-marketers-can-share-their-vision-and-how-things-work-for-the