Tara DeZao — Director of Product Marketing for Ad Tech and Martech, Pega
Published:
If I am a marketer and I have uploaded a campaign brief to my agent, and I say, 'I want to launch this over these channels,'…my agent might come back to me and say, 'Okay, well, the last three briefs, you said to launch them over five channels, and now you’re telling me to launch them over four channels. Is that a mistake, or are you trying to do that?'
What does Tara DeZao say on The Agile Brand with Greg Kihlström?
Tara DeZao, Director of Product Marketing for Ad Tech and Martech, Pega, says: In this episode Tara DeZao, Director of Product Marketing for Ad Tech and Martech at Pega, explains agentic AI as an operational layer that translates strategy into execution, orchestrating MarTech stacks and preserving governance through human-in-the-loop oversight. She outlines how Pega’s Customer Engagement Studio uses agents to validate briefs, enable real-time, adaptive optimization toward customer lifetime value, and free marketers from manual work so they can focus on strategy and creativity.
From: The Agile Brand with Greg Kihlström
Cite as: Tara DeZao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tara-dezao-if-i-am-a-marketer-and-i-have-uploaded-a-campaign-brief-to-m