Tara DeZao — Senior Product Marketing Director, Pega
Published:
It’s really about visualizing what a customer journey should be instead of a rules-based static traditional customer journey. It’s helping you envision what next best action could look like to your customers in the channels that they’re in.
What does Tara DeZao say on The Agile Brand with Greg Kihlström?
Tara DeZao, Senior Product Marketing Director, Pega, says: In this interview Tara DeZao explains how generative AI and Pega's Customer Engagement Blueprint enable marketers to design and prototype dynamic customer journeys before any code is written. She outlines how AI-driven blueprints make next-best-action planning visual and shareable, help scale one-to-one personalization through richer action libraries, break down cross-functional silos, and allow high-fidelity pre-testing of creative and experience strategies to reduce risk and speed iteration.
From: The Agile Brand with Greg Kihlström
Cite as: Tara DeZao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tara-dezao-its-really-about-visualizing-what-a-customer-journey-should