Tara DeZao — Director of Product Marketing for Ad Tech and Martech, Pega
Published:
Did we get into marketing to, like, aggregate a bunch of spreadsheets together? We did not. We came here to be creative… the strategic tasks are gonna still require humans and some of the more manual, okay, we need to configure, you know, and load up this piece of creative, those things are probably gonna fade a little bit.
What does Tara DeZao say on The Agile Brand with Greg Kihlström?
Tara DeZao, Director of Product Marketing for Ad Tech and Martech, Pega, says: In this episode Tara DeZao, Director of Product Marketing for Ad Tech and Martech at Pega, explains agentic AI as an operational layer that translates strategy into execution, orchestrating MarTech stacks and preserving governance through human-in-the-loop oversight. She outlines how Pega’s Customer Engagement Studio uses agents to validate briefs, enable real-time, adaptive optimization toward customer lifetime value, and free marketers from manual work so they can focus on strategy and creativity.
From: The Agile Brand with Greg Kihlström
Cite as: Tara DeZao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tara-dezao-did-we-get-into-marketing-to-like-aggregate-a-bunch-of-spr