Tara DeZao — Director of Product Marketing for Ad Tech and Martech, Pega
Published:
I consider agentic AI a layer… it’s the connective tissue between being able to create something with generative AI, let’s say, and then actually put it into production. So the agent acts autonomously on your behalf regardless of what it’s doing, whether it’s a marketing agent or a shopping agent… just to speed operations, make things faster and easier.
What does Tara DeZao say on The Agile Brand with Greg Kihlström?
Tara DeZao, Director of Product Marketing for Ad Tech and Martech, Pega, says: In this episode Tara DeZao, Director of Product Marketing for Ad Tech and Martech at Pega, explains agentic AI as an operational layer that translates strategy into execution, orchestrating MarTech stacks and preserving governance through human-in-the-loop oversight. She outlines how Pega’s Customer Engagement Studio uses agents to validate briefs, enable real-time, adaptive optimization toward customer lifetime value, and free marketers from manual work so they can focus on strategy and creativity.
From: The Agile Brand with Greg Kihlström
Cite as: Tara DeZao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tara-dezao-i-consider-agentic-ai-a-layer-its-the-connective-tissue-be