Jamie Domenici
Chief Marketing Officer at Klaviyo
Expert insights
- Acquisition will get you in the door, but it’s actually that real-time personalization and long-term relationship that keeps them [customers] coming.
- More buttons does not equal sophistication…Even for our hundred-million-dollar brands down to our entrepreneurs, we think that more buttons is actually creating a lot of ineffic...
- It all comes down to list management. I think you have to be really smart about how you clean your list. And the second is about how you build your list…anything that you can do...
- The best thing you can do is think about…how you’re measuring it to share outcomes together, right? So building goals against both your cost of acquisition and your short-term r...
- I really think this is a moment where you kind of have to take the playbook how it’s been written and just throw it out the door… We’re writing a new playbook. And I think that ...
- I know people say 'human in the loop' a lot. I like to say humans have to be the conductor and AI is the orchestra, and so they need to have the right visibility, the right cont...
- This is more of moving from maybe a typical Marketing Ops person or campaign manager to an engineer who’s building workflows — your new skill set is going to be managing agents ...