Jamie Domenici — Chief Marketing Officer, Klaviyo
Published:
It all comes down to list management. I think you have to be really smart about how you clean your list. And the second is about how you build your list…anything that you can do to automate your data integrations on day one.
What does Jamie Domenici say on The Agile Brand with Greg Kihlström?
Jamie Domenici, Chief Marketing Officer, Klaviyo, says: This interview with Jamie Domenici, CMO at Klaviyo, explores strategies for responding to rising customer acquisition costs by prioritizing customer lifetime value. Domenici discusses shifting focus from short-term metrics to long-term relationships, consolidating martech to reduce inefficiency, unifying customer data through list management and automated integrations, and aligning measurement and goals across acquisition and retention to drive sustainable growth.
From: The Agile Brand with Greg Kihlström
Cite as: Jamie Domenici. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jamie-domenici-it-all-comes-down-to-list-management-i-think-you-have-to-be