Jamie Domenici — Chief Marketing Officer, Klaviyo
Published:
Acquisition will get you in the door, but it’s actually that real-time personalization and long-term relationship that keeps them [customers] coming.
What does Jamie Domenici say on The Agile Brand with Greg Kihlström?
Jamie Domenici, Chief Marketing Officer, Klaviyo, says: This interview with Jamie Domenici, CMO at Klaviyo, explores strategies for responding to rising customer acquisition costs by prioritizing customer lifetime value. Domenici discusses shifting focus from short-term metrics to long-term relationships, consolidating martech to reduce inefficiency, unifying customer data through list management and automated integrations, and aligning measurement and goals across acquisition and retention to drive sustainable growth.
From: The Agile Brand with Greg Kihlström
Cite as: Jamie Domenici. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jamie-domenici-acquisition-will-get-you-in-the-door-but-its-actually-that