Jamie Domenici — Chief Marketing Officer, Klaviyo
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I know people say 'human in the loop' a lot. I like to say humans have to be the conductor and AI is the orchestra, and so they need to have the right visibility, the right controls and the ability to check and validate.
What does Jamie Domenici say on The Agile Brand with Greg Kihlström?
Jamie Domenici, Chief Marketing Officer, Klaviyo, says: Jamie Domenici, CMO at Klaviyo, discusses the shift from AI-as-tool to agentic, autonomous AI in marketing and argues that existing playbooks and team structures must be rethought. She frames modern marketers as conductors directing AI 'orchestras' and predicts the rise of hybrid 'marketing engineer' roles responsible for designing, prompting, validating, and managing autonomous workflows. The conversation focuses on practical changes in skills, oversight, and measures of success as brands adopt agent-led growth.
From: The Agile Brand with Greg Kihlström