Jamie Domenici — Chief Marketing Officer, Klaviyo
Published:
I really think this is a moment where you kind of have to take the playbook how it’s been written and just throw it out the door… We’re writing a new playbook. And I think that this is a time where, you know, it’s scary and exciting because it’s scary because it’s like, ‘Oh, what I’ve done doesn’t work,’ but it’s exciting because some of those things, a lot of the tasks that I think my team and a lot of marketers have focused on are the wrong task to be honest with you.
What does Jamie Domenici say on The Agile Brand with Greg Kihlström?
Jamie Domenici, Chief Marketing Officer, Klaviyo, says: Jamie Domenici, CMO at Klaviyo, discusses the shift from AI-as-tool to agentic, autonomous AI in marketing and argues that existing playbooks and team structures must be rethought. She frames modern marketers as conductors directing AI 'orchestras' and predicts the rise of hybrid 'marketing engineer' roles responsible for designing, prompting, validating, and managing autonomous workflows. The conversation focuses on practical changes in skills, oversight, and measures of success as brands adopt agent-led growth.
From: The Agile Brand with Greg Kihlström