Jamie Domenici — Chief Marketing Officer, Klaviyo
Published:
This is more of moving from maybe a typical Marketing Ops person or campaign manager to an engineer who’s building workflows — your new skill set is going to be managing agents versus managing human-to-human. I would think that you will have a slight lean towards technology, but it’ll be more how do you manage the technology, how do you prompt the technology, how do you validate the technology, versus the old school way of manually building everything out yourself.
What does Jamie Domenici say on The Agile Brand with Greg Kihlström?
Jamie Domenici, Chief Marketing Officer, Klaviyo, says: Jamie Domenici, CMO at Klaviyo, discusses the shift from AI-as-tool to agentic, autonomous AI in marketing and argues that existing playbooks and team structures must be rethought. She frames modern marketers as conductors directing AI 'orchestras' and predicts the rise of hybrid 'marketing engineer' roles responsible for designing, prompting, validating, and managing autonomous workflows. The conversation focuses on practical changes in skills, oversight, and measures of success as brands adopt agent-led growth.
From: The Agile Brand with Greg Kihlström