Jamie Domenici — Chief Marketing Officer, Klaviyo
Published:
The best thing you can do is think about…how you’re measuring it to share outcomes together, right? So building goals against both your cost of acquisition and your short-term revenue goals, but looking at the long-term value of the customer.
What does Jamie Domenici say on The Agile Brand with Greg Kihlström?
Jamie Domenici, Chief Marketing Officer, Klaviyo, says: This interview with Jamie Domenici, CMO at Klaviyo, explores strategies for responding to rising customer acquisition costs by prioritizing customer lifetime value. Domenici discusses shifting focus from short-term metrics to long-term relationships, consolidating martech to reduce inefficiency, unifying customer data through list management and automated integrations, and aligning measurement and goals across acquisition and retention to drive sustainable growth.
From: The Agile Brand with Greg Kihlström
Cite as: Jamie Domenici. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jamie-domenici-the-best-thing-you-can-do-is-think-abouthow-youre-measurin