Statistics Database
- 58% of consumers have delayed a purchase because they believed the price would be lower later — Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing (Akeneo, 2026)
- 46% of consumers compare prices across multiple retailer websites — Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing (Akeneo, 2026)
- 57% of consumers would trust a retailer less if they learned pricing changed based on their personal data — Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing (Akeneo, 2026)
- 88% of respondents prefer email for promotional campaigns — Infobip: Mastering the 2026 Shopping Season: A CX Leader’s Guide to Evolving Consumer Demands (Infobip, 2026)
- 25% of shoppers want holiday promotions in October or earlier — Infobip: Mastering the 2026 Shopping Season: A CX Leader’s Guide to Evolving Consumer Demands (Infobip, 2026)
- 66% of shoppers are willing to share product preferences with brands — Infobip: Mastering the 2026 Shopping Season: A CX Leader’s Guide to Evolving Consumer Demands (Infobip, 2026)
- 48.4% of shoppers expect order confirmations within one minute — Infobip: Mastering the 2026 Shopping Season: A CX Leader’s Guide to Evolving Consumer Demands (Infobip, 2026)
- 72% of shoppers prefer a clear, non-pre-ticked checkbox at checkout for marketing consent — Infobip: Mastering the 2026 Shopping Season: A CX Leader’s Guide to Evolving Consumer Demands (Infobip, 2026)
- 62% of CX programs now have close-the-loop targets (up from 38% in 2021). — CustomerGauge: The CX Monetization Paradox: Advancing Operations, Stalling on Value Proof (CustomerGauge, 2026)
- 55% of B2B CX programs are using or piloting AI, and 77% plan to be by mid-2027. — CustomerGauge: The CX Monetization Paradox: Advancing Operations, Stalling on Value Proof (CustomerGauge, 2026)
- Only 4.5% of CX programs have quantified the financial impact of their work. — CustomerGauge: The CX Monetization Paradox: Advancing Operations, Stalling on Value Proof (CustomerGauge, 2026)
- 74% of CX programs cannot state their program’s financial impact on revenue. — CustomerGauge: The CX Monetization Paradox: Advancing Operations, Stalling on Value Proof (CustomerGauge, 2026)