74% of CX programs cannot state their program’s financial impact on revenue.
Source: CustomerGauge: The CX Monetization Paradox: Advancing Operations, Stalling on Value Proof — CustomerGauge (2026)
Cite as: CustomerGauge. (2026). CustomerGauge: The CX Monetization Paradox: Advancing Operations, Stalling on Value Proof. Retrieved from https://research.agilebrandguide.com/research/customergauge-the-cx-monetization-paradox-advancing-operations-stalling-on-value-proof