Statistics Database
- 94% of B2B buyers use AI as their primary vendor research source — TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World (The Freeman Company, 2026)
- Approximately 75% of consumers use AI for product discovery — TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World (The Freeman Company, 2026)
- 87% of B2B buyers say AI-generated content makes it harder to trust vendor claims — TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World (The Freeman Company, 2026)
- 93% of B2B buyers report greater trust in a brand after a firsthand, in-person experience — TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World (The Freeman Company, 2026)
- 94% of B2B buyers who attended a live experience came away with more conviction (only 1% reported less conviction) — TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World (The Freeman Company, 2026)
- 55% of consumers trust AI to resolve their issue when a clear human option is available, compared to 26% when a human option is absent. — Five9: Bridging the CX Divide: Consumer Expectations for AI in Customer Service (Five9, 2026)
- 71% of consumers say it is important or very important to know whether they are interacting with an AI bot or a person (91% for the Silent Generation). — Five9: Bridging the CX Divide: Consumer Expectations for AI in Customer Service (Five9, 2026)
- 92% of consumers give AI fewer than 10 minutes to resolve an issue before escalating to a human. — Five9: Bridging the CX Divide: Consumer Expectations for AI in Customer Service (Five9, 2026)
- 46% of consumers cite repeated misunderstandings by AI as the primary reason for escalation to a human agent. — Five9: Bridging the CX Divide: Consumer Expectations for AI in Customer Service (Five9, 2026)
- AI and chatbot channels posted a 46% positive satisfaction rate compared to 68% positive satisfaction for phone interactions. — Five9: Bridging the CX Divide: Consumer Expectations for AI in Customer Service (Five9, 2026)
- 32% of consumers completely or mostly trust retailers to offer fair or competitive prices — Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing (Akeneo, 2026)
- 77% of consumers have noticed the same product listed at different prices across various retailers or platforms — Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing (Akeneo, 2026)