71% of consumers say it is important or very important to know whether they are interacting with an AI bot or a person (91% for the Silent Generation).

Source: Five9: Bridging the CX Divide: Consumer Expectations for AI in Customer Service — Five9 (2026)

Cite as: Five9. (2026). Five9: Bridging the CX Divide: Consumer Expectations for AI in Customer Service. Retrieved from https://research.agilebrandguide.com/reports/five9/five9-bridging-the-cx-divide-consumer-expectations-for-ai-in-customer-service

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