94% of B2B buyers use AI as their primary vendor research source
Source: TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World — The Freeman Company (2026)
Cite as: The Freeman Company. (2026). TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World. Retrieved from https://research.agilebrandguide.com/reports/the-freeman-company/tfc-bridging-the-belief-gap-how-live-experiences-drive-trust-and-action-in-an-ai-driven-world