57% of consumers would trust a retailer less if they learned pricing changed based on their personal data
Source: Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing — Akeneo (2026)
Cite as: Akeneo. (2026). Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing. Retrieved from https://research.agilebrandguide.com/reports/akeneo/akeneo-addressing-consumer-price-skepticism-strategic-imperatives-for-enterprise-cx-and-marketing