Yoav Keren
CEO and Co-founder at BrandShield
Expert insights
- When someone runs a scam or an impersonation or a fraud or a counterfeit sale that is related to your brand, it is basically a competitor to your revenues… One, it hurts the bot...
- The second thing that is, I think, even more important, and that is the reputation… when someone falls for a scam, they blame the brand.
- The third impact on the company is customer service. In many of these cases, the customers will call your customer service and will ask, where’s my stuff, you know, where’s my m...
- With the explosion of AI and the tools that are now available in the hands of scammers… it is extremely hard even for a sophisticated user to understand what is real and what is...
- We are stepping into a very different era where this is something that has nothing to do with education and you cannot throw the responsibility on your customers. Hey, if they f...
- While this used to be a problem just of the bigger, you know, well-known international brands… phishing, impersonation, scam, counterfeit are becoming a problem of almost every ...