Yoav Keren — CEO and Co-founder, BrandShield
Published:
While this used to be a problem just of the bigger, you know, well-known international brands… phishing, impersonation, scam, counterfeit are becoming a problem of almost every company. And it is going to be a problem of everyone… If you don’t have a monitoring tool like BrandShield that proactively goes out there, you don’t know what’s happening… unless you have something that is on an ongoing basis, monitoring and enforcing against this, you’re being hurt and you’re not even aware.
What does Yoav Keren say on The Agile Brand with Greg Kihlström?
Yoav Keren, CEO and Co-founder, BrandShield, says: In this episode Greg Kihlström interviews Yoav Keren, CEO and Co-founder of BrandShield, about the rise of AI-enabled impersonation, scams, and counterfeit operations that steal revenue, damage reputation, and burden customer service. Keren argues that brand protection must be a marketing-led, proactive, AI-driven effort with continuous monitoring and enforcement to defend customer trust and preserve marketing ROI.
From: The Agile Brand with Greg Kihlström
Cite as: Yoav Keren. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/yoav-keren-while-this-used-to-be-a-problem-just-of-the-bigger-you-know