Yoav Keren — CEO and Co-founder, BrandShield
Published:
With the explosion of AI and the tools that are now available in the hands of scammers… it is extremely hard even for a sophisticated user to understand what is real and what is not.
What does Yoav Keren say on The Agile Brand with Greg Kihlström?
Yoav Keren, CEO and Co-founder, BrandShield, says: In this episode Greg Kihlström interviews Yoav Keren, CEO and Co-founder of BrandShield, about the rise of AI-enabled impersonation, scams, and counterfeit operations that steal revenue, damage reputation, and burden customer service. Keren argues that brand protection must be a marketing-led, proactive, AI-driven effort with continuous monitoring and enforcement to defend customer trust and preserve marketing ROI.
From: The Agile Brand with Greg Kihlström
Cite as: Yoav Keren. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/yoav-keren-with-the-explosion-of-ai-and-the-tools-that-are-now-availabl