Yoav Keren — CEO and Co-founder, BrandShield
Published:
When someone runs a scam or an impersonation or a fraud or a counterfeit sale that is related to your brand, it is basically a competitor to your revenues… One, it hurts the bottom line. It’s clear… you’re losing customers that were supposed to buy from you to a scammer.
What does Yoav Keren say on The Agile Brand with Greg Kihlström?
Yoav Keren, CEO and Co-founder, BrandShield, says: In this episode Greg Kihlström interviews Yoav Keren, CEO and Co-founder of BrandShield, about the rise of AI-enabled impersonation, scams, and counterfeit operations that steal revenue, damage reputation, and burden customer service. Keren argues that brand protection must be a marketing-led, proactive, AI-driven effort with continuous monitoring and enforcement to defend customer trust and preserve marketing ROI.
From: The Agile Brand with Greg Kihlström
Cite as: Yoav Keren. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/yoav-keren-when-someone-runs-a-scam-or-an-impersonation-or-a-fraud-or-a