Yoav Keren — CEO and Co-founder, BrandShield
Published:
The third impact on the company is customer service. In many of these cases, the customers will call your customer service and will ask, where’s my stuff, you know, where’s my money?
What does Yoav Keren say on The Agile Brand with Greg Kihlström?
Yoav Keren, CEO and Co-founder, BrandShield, says: In this episode Greg Kihlström interviews Yoav Keren, CEO and Co-founder of BrandShield, about the rise of AI-enabled impersonation, scams, and counterfeit operations that steal revenue, damage reputation, and burden customer service. Keren argues that brand protection must be a marketing-led, proactive, AI-driven effort with continuous monitoring and enforcement to defend customer trust and preserve marketing ROI.
From: The Agile Brand with Greg Kihlström
Cite as: Yoav Keren. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/yoav-keren-the-third-impact-on-the-company-is-customer-service-in-many