Yoav Keren — CEO and Co-founder, BrandShield
Published:
We are stepping into a very different era where this is something that has nothing to do with education and you cannot throw the responsibility on your customers. Hey, if they fell for that, it’s their problem. That’s irrelevant. Because you’re going to lose their trust, you’re going to lose their revenue.
What does Yoav Keren say on The Agile Brand with Greg Kihlström?
Yoav Keren, CEO and Co-founder, BrandShield, says: In this episode Greg Kihlström interviews Yoav Keren, CEO and Co-founder of BrandShield, about the rise of AI-enabled impersonation, scams, and counterfeit operations that steal revenue, damage reputation, and burden customer service. Keren argues that brand protection must be a marketing-led, proactive, AI-driven effort with continuous monitoring and enforcement to defend customer trust and preserve marketing ROI.
From: The Agile Brand with Greg Kihlström
Cite as: Yoav Keren. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/yoav-keren-we-are-stepping-into-a-very-different-era-where-this-is-some