Michelle Boockoff-Bajdek
CMO at Sitecore
Expert insights
- We’re seeing a critical reframe, moving from understanding the customer as a static identity or a segment to understanding their dynamic intent through real-time signals. This r...
- Traditional segments told us who the customer was, but signals tell us what they’re doing right now. And I think that is a real mindset shift.
- Let’s use machines for what they do best, speed, scale, precision. And then let’s let humans do what we do best, which is connect, create, and act… We need to be asking, how can...
- We had a global consumer brand… their struggle was… we need to do a better job with content localization… with Microsoft, we co-designed a prototype using this consumer brand’s ...
- If you protect the data, you protect the content, you can protect the relationship.
- For 25 years, brands built digital experiences around the assumption that customers would eventually come to them—to the website, then to the app, the campaign, the landing page...
- I think this is less about the tools and the technology and more about how our organizations are structured. I think we have to be less channel-bound, which we have traditionall...
- I think that the iPhone… changed access. And I think social changed authority… This is where you start to see the fractures... in the traditional CMS model, because it was built...
- I think that our traffic is looking different, right? We might get fewer visits, but we might get better visits. We might have fewer casual browsers, but we might have people wh...