Michelle Boockoff-Bajdek — Chief Marketing Officer, Sitecore
Published:
I think this is less about the tools and the technology and more about how our organizations are structured. I think we have to be less channel-bound, which we have traditionally been, more, more journey-focused… customers, they just, they don’t experience our brands in, like, org chart boxes. And so, I just find it interesting because I think that the best technology choices are the ones that are gonna help us as marketers work the way that our customers expect us to work, right? Faster, more connected, more responsive, and then we have to stay true to our brand when we’re doing so.
What does Michelle Boockoff-Bajdek say on The Agile Brand with Greg Kihlström?
Michelle Boockoff-Bajdek, Chief Marketing Officer, Sitecore, says: This interview with Sitecore CMO Michelle Boockoff-Bajdek explores how the website has shifted from a singular front door to a foundational source of truth in an AI-mediated, distributed digital landscape. She discusses the organizational and measurement implications of that shift—arguing that companies must adopt journey-focused operating models, make content modular for conversation across channels, and move measurement from volume toward pre-click accuracy and value.
From: The Agile Brand with Greg Kihlström