Michelle Boockoff-Bajdek — Chief Marketing Officer, Sitecore
Published:
For 25 years, brands built digital experiences around the assumption that customers would eventually come to them—to the website, then to the app, the campaign, the landing page. But now we’re seeing something incredibly different. That front door is changing… the first real meaningful touchpoint that someone has with a brand probably isn’t going to happen on the website at all. It is probably going to happen in an AI overview or recommendation or an AI-mediated or generated answer before someone ever reaches the brand-owned experience on a website.
What does Michelle Boockoff-Bajdek say on The Agile Brand with Greg Kihlström?
Michelle Boockoff-Bajdek, Chief Marketing Officer, Sitecore, says: This interview with Sitecore CMO Michelle Boockoff-Bajdek explores how the website has shifted from a singular front door to a foundational source of truth in an AI-mediated, distributed digital landscape. She discusses the organizational and measurement implications of that shift—arguing that companies must adopt journey-focused operating models, make content modular for conversation across channels, and move measurement from volume toward pre-click accuracy and value.
From: The Agile Brand with Greg Kihlström