Michelle Boockoff-Bajdek — Chief Marketing Officer, Sitecore
Published:
I think that our traffic is looking different, right? We might get fewer visits, but we might get better visits. We might have fewer casual browsers, but we might have people who are ready to act. And so, I think the conversation is moving from volume to value… The other thing we’re starting to ask ourselves as a leading metric is, are we showing up accurately in the places where decisions are being shaped before the click? Like, are we the answer to the question that someone’s asking, and are we being described correctly?
What does Michelle Boockoff-Bajdek say on The Agile Brand with Greg Kihlström?
Michelle Boockoff-Bajdek, Chief Marketing Officer, Sitecore, says: This interview with Sitecore CMO Michelle Boockoff-Bajdek explores how the website has shifted from a singular front door to a foundational source of truth in an AI-mediated, distributed digital landscape. She discusses the organizational and measurement implications of that shift—arguing that companies must adopt journey-focused operating models, make content modular for conversation across channels, and move measurement from volume toward pre-click accuracy and value.
From: The Agile Brand with Greg Kihlström