Michelle Boockoff-Bajdek — Chief Marketing Officer, Sitecore
Published:
I think that the iPhone… changed access. And I think social changed authority… This is where you start to see the fractures... in the traditional CMS model, because it was built around pages and publishing… But with mobile and social, the world started to move towards moments in conversation, so content couldn’t just live as this static page in one destination. It had to be able to travel across channels and formats and devices and communities, and it had to stay consistent while being flexible for the channel that it was in.
What does Michelle Boockoff-Bajdek say on The Agile Brand with Greg Kihlström?
Michelle Boockoff-Bajdek, Chief Marketing Officer, Sitecore, says: This interview with Sitecore CMO Michelle Boockoff-Bajdek explores how the website has shifted from a singular front door to a foundational source of truth in an AI-mediated, distributed digital landscape. She discusses the organizational and measurement implications of that shift—arguing that companies must adopt journey-focused operating models, make content modular for conversation across channels, and move measurement from volume toward pre-click accuracy and value.
From: The Agile Brand with Greg Kihlström