Michelle Boockoff-Bajdek — Chief Marketing Officer, Sitecore
Published:
Let’s use machines for what they do best, speed, scale, precision. And then let’s let humans do what we do best, which is connect, create, and act… We need to be asking, how can it make us more empathetic? How can it help us design experiences that people will remember.
What does Michelle Boockoff-Bajdek say on The Agile Brand with Greg Kihlström?
Michelle Boockoff-Bajdek, Chief Marketing Officer, Sitecore, says: A conversation with Michelle Boockoff-Bajdek (Sitecore) and Talisha Padgett (Microsoft) about designing empathetic, trustworthy marketing with AI. The episode argues for shifting from static customer segments to real-time behavioral signals, treating AI as a creative amplifier rather than a replacement, and de-risking innovation through controlled pilots and strong governance. It emphasizes data protection, brand-safe content, and leadership building AI fluency to unlock human-centric outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Michelle Boockoff-Bajdek. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/michelle-boockoff-bajdek-lets-use-machines-for-what-they-do-best-speed-scale-prec