Statistics Database
- 81% of respondents reported no hearing difficulties — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)
- 60% of French viewers cite multitasking as their top reason for using captions — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)
- 44% of marketers with a centralized SSOT reported significant revenue increases in the last year — GrowthLoop: AI and Marketing Performance: Navigating the Path to Causal Clarity and Strategic Growth (GrowthLoop, 2026)
- Only 23% of marketers report reliably linking specific actions to outcomes — GrowthLoop: AI and Marketing Performance: Navigating the Path to Causal Clarity and Strategic Growth (GrowthLoop, 2026)
- 61% view their marketing strategy as very effective at accelerating growth — GrowthLoop: AI and Marketing Performance: Navigating the Path to Causal Clarity and Strategic Growth (GrowthLoop, 2026)
- 64% of companies report little to no improvement from their sales and marketing transformation initiatives — EY: Reclaiming Relevance: Sales and Marketing in an AI World (EY, 2026)
- Only 11% of executives report their sales and marketing teams operate as a unified growth engine — EY: Reclaiming Relevance: Sales and Marketing in an AI World (EY, 2026)
- 42% of barriers to transformation are due to decision rights, governance, and approvals slowing execution — EY: Reclaiming Relevance: Sales and Marketing in an AI World (EY, 2026)
- 68.5% of marketers expect their budgets to remain unchanged or decrease compared to the previous year — iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption (iSpot, 2026)
- Over 50.0% of marketers anticipate increases in social video and national streaming/CTV investments — iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption (iSpot, 2026)
- 47.5% of marketers expect their Upfront commitments to remain consistent with previous years — iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption (iSpot, 2026)
- 80.0% of marketers are currently using AI in some aspect of their video advertising strategy — iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption (iSpot, 2026)