Only 23% of marketers report reliably linking specific actions to outcomes
Source: GrowthLoop: AI and Marketing Performance: Navigating the Path to Causal Clarity and Strategic Growth — GrowthLoop (2026)
Cite as: GrowthLoop. (2026). GrowthLoop: AI and Marketing Performance: Navigating the Path to Causal Clarity and Strategic Growth. Retrieved from https://research.agilebrandguide.com/research/growthloop-ai-and-marketing-performance-navigating-the-path-to-causal-clarity-and-strategic-growth