47.5% of marketers expect their Upfront commitments to remain consistent with previous years
Source: iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption — iSpot (2026)
Cite as: iSpot. (2026). iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption. Retrieved from https://research.agilebrandguide.com/research/ispot-navigating-2026-strategic-imperatives-for-video-ad-spend-measurement-and-ai-adoption