42% of barriers to transformation are due to decision rights, governance, and approvals slowing execution
Source: EY: Reclaiming Relevance: Sales and Marketing in an AI World — EY (2026)
Cite as: EY. (2026). EY: Reclaiming Relevance: Sales and Marketing in an AI World. Retrieved from https://research.agilebrandguide.com/research/ey-reclaiming-relevance-sales-and-marketing-in-an-ai-world