64% of companies report little to no improvement from their sales and marketing transformation initiatives
Source: EY: Reclaiming Relevance: Sales and Marketing in an AI World — EY (2026)
Cite as: EY. (2026). EY: Reclaiming Relevance: Sales and Marketing in an AI World. Retrieved from https://research.agilebrandguide.com/research/ey-reclaiming-relevance-sales-and-marketing-in-an-ai-world