Statistics Database
- 70% of consumers have adopted Advertising-based Video on Demand (AVOD) and Free Ad-Supported Streaming TV (FAST) services — TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends (TiVo, 2026)
- 40% of respondents consult two or three different apps before selecting content to watch — TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends (TiVo, 2026)
- 46.2% of car owners watch video in their vehicles — TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends (TiVo, 2026)
- Generative-AI-referred traffic to US retail sites grew roughly 690% year over year across the 2025 holiday season. — B2B Poses Unique Brand Visibility Challenges for Agentic Commerce (McKinsey, 2026)
- McKinsey estimates conversion from AI-generated product recommendations at about 4.4 times that of traditional search. — B2B Poses Unique Brand Visibility Challenges for Agentic Commerce (McKinsey, 2026)
- 58% of consumers have already replaced traditional search engines with generative-AI tools for product recommendations. — B2B Poses Unique Brand Visibility Challenges for Agentic Commerce (McKinsey, 2026)
- 30% of organizations are categorized as Vulnerable, facing high risk and low maturity in organizational communication capabilities. — Gallagher: Navigating the Readiness Gap: Strategic Employee Communications for Enterprise Leaders (Gallagher, 2026)
- 92% of respondents identify line manager effectiveness as a critical risk to organizational communication. — Gallagher: Navigating the Readiness Gap: Strategic Employee Communications for Enterprise Leaders (Gallagher, 2026)
- 61% of organizations lack a formal change communications approach. — Gallagher: Navigating the Readiness Gap: Strategic Employee Communications for Enterprise Leaders (Gallagher, 2026)
- 80% of viewers use captions at least sometimes — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)
- 42% report frequent or constant use of captions — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)
- 36% of viewers pay more attention to advertising when captions are active — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)