McKinsey estimates conversion from AI-generated product recommendations at about 4.4 times that of traditional search.
Source: B2B Poses Unique Brand Visibility Challenges for Agentic Commerce — McKinsey (2026)
Cite as: McKinsey. (2026). B2B Poses Unique Brand Visibility Challenges for Agentic Commerce. Retrieved from https://research.agilebrandguide.com/research/b2b-poses-unique-brand-visibility-challenges-for-agentic-commerce