42% report frequent or constant use of captions
Source: XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement — XR (2026)
Cite as: XR. (2026). XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement. Retrieved from https://research.agilebrandguide.com/research/xr-captions-as-a-core-strategy-adapting-advertising-for-mainstream-audience-engagement