Generative-AI-referred traffic to US retail sites grew roughly 690% year over year across the 2025 holiday season.
Source: B2B Poses Unique Brand Visibility Challenges for Agentic Commerce — McKinsey (2026)
Cite as: McKinsey. (2026). B2B Poses Unique Brand Visibility Challenges for Agentic Commerce. Retrieved from https://research.agilebrandguide.com/research/b2b-poses-unique-brand-visibility-challenges-for-agentic-commerce